House of Villains: The Secret Snake Society

Client: NBCUniversal / E! Entertainment

Brief: In anticipation of the House of Villains S2 Premiere, create an immersive stunt that puts digital content and show talent front and center. 

Concept: Enter the “Secret Snake Society” – an exclusive, one-night-only members' club for 165 influencers and cast members to rub shoulders and test their villainous skills. As they navigated five completely unique, custom activations, influencers were invited to embrace their inner villain for the evening.

The Bowery Hotel transformed into a content creation hub, beginning with a villain portrait gallery and culminating in an exclusive 15-minute sneak peek of the first episode – complete with cheeky villainous moments and devious behavior throughout.

Social sharing skyrocketed, with potential total online reach of over 18M and YOY growth on all key metrics for event-generated House of Villains content, making the event a major success for E! Entertainment.

Concept, Design and Creative Direction: Annalisa Podwin Strategy & Marketing: NBCUniversal
Production: Empire Entertainment
Photography: Bryan Bedder / E! Entertainment & Caroline Dorn