Tubi Newfront Experience

Client: FOX

Brief: Create a bold activation to promote Project Runway Season 19, engaging fans and fashion lovers across NYC with highly shareable moments.

Concept: The Tubi Living Room: a vibrant, immersive streaming-inspired space. Hosted in Manhattan’s sleek new Glasshouse venue, the event introduced Tubi’s bold new brand identity with striking pops of color and modern design elements, all set against the stunning backdrop of Hudson River views framed by floor-to-ceiling windows.

Upon arrival, guests moved seamlessly through a streamlined check-in process, before stepping off the 6th-floor elevator into an expansive branded environment. The Tubi Living Room is a curated space that brought the ease and comfort of streaming to life. Sophisticated lounge setups, complete with cozy furniture, coffee table books, and lush houseplants, created an inviting atmosphere for networking and exploration.

Interactive stations featuring iPads and smart devices invited attendees to explore Tubi’s extensive content library and user-friendly interface firsthand. The engaging activations seamlessly blended brand storytelling with tactile experiences, reinforcing Tubi’s position as a leader in accessible and entertaining streaming.

The result was a dynamic and memorable pre-show environment, setting the stage for a fresh, innovative NewFront experience that captured Tubi’s bold vision for the future of streaming.

Creative Direction & Design: Annalisa Podwin
Strategy & Marketing: Tubi
Event Production: Empire Entertainment & FOX Creative Services